From Athlete to Entrepreneur
I’ve always been scrappy. From competing as an athlete to building my first business, CLF, I learned what it takes to create something from the ground up. Every stage taught me how to adapt, move forward when things get hard, and keep pushing toward growth.
Building PlaceMade.co
That drive led me to launch PlaceMade, Canada’s first health and fitness-inspired
coworking space. What started as an idea turned into a thriving hub for 30+ independent health
and fitness professionals.
Scaling PlaceMade taught me how to:
– Design systems that scale
– Build a strong community and culture
– Grow partnerships and new ventures
– Navigate the messy realities of entrepreneurship
Finding My True Calling
Through it all, I realized my gift isn’t just building businesses for myself. It’s helping other entrepreneurs refine their vision, cut through the noise, and design smarter
ways to grow.
Now, I work with founders and leaders who are ready to take their ideas and early momentum to the next level, helping:
Gain clarity on direction
Build systems that scale
Create brands that connect
Navigate challenges with resilience
I believe growth isn’t about hustling harder — it’s about momentum. The kind built on clear direction, smart systems, and resilient strategies that move your business forward.